Immaculate is a psychological horror film starring Sydney Sweeney and Álvaro Morte. Produced by Black Bear Pictures and distributed by Neon in the USA and by Diamond films in Latin America and Spain.
The marketing campaign has featured a striking visual design, including OOH, trailers, social media, influencers, and promotional materials that reflect the film's horror. The focus was placed on Sydney Sweeney to capitalize on the buzz the actress has been generating recently, along with other materials featuring Álvaro Morte, an actor with relevance in Spain and Latin America.
Posters
OOH
The campaign was carried out in several Latin American countries, focusing on Mexico, Brazil, and Argentina. It included murals, billboards, buses, shopping malls, digital billboards, bus shelters, columns, motion screens, and billboards.
Fan Event Mexico
Mission on Tik Tok
We asked TikTok users in Brazil to record a horror video transforming into the nun from Immaculate, with a scare level worthy of the film.










